“But how I shoot, my lighting, my choice of camera and lens, that’s all my decision. Blame me if you think I should have retouched and retouched and retouched, but I think these women look beautiful just the way they are.”

A photography portfolio is not simply a collection of a photographer’s best work, it’s also a presentation engineered to tell a story that has a beginning, middle, and end.

I can only imagine what it’s like now — going to Milan or Paris like we did back in the day and knocking on Vogue’s door. Can you imagine Franca Sozzani or Ariela Goggi saying back then, Send me your link and we’ll take a look. -Jeff Berlin

During this interview I surprised myself, realizing what I could have witnessed firsthand during my years in photography world. This decade has seen a great evolution in how we create photographs, most notably film vs. digital. Photographers state they are “going back to film” while others sing the praises of digital and what can be done in post production. At times I feel like I am straddling the 38th parallel in this debate because I am, and always will be, a double agent.

Tweet What a great summer it has been. I wish I could have been more proactive in my writing but that has been quite the challenge with all the assignments and television shows I’ve been doing this year. I will do my best to follow this up with all the goings on since my last […]

Tweet As a celebrity photographer you face many challenges. Photographing celebrities on location both indoors and out can prove to be quite an experience. When using flash indoors or out, expose your subject with the aperture and your background with your shutter speed. This will equally balance the mixture of light. Nobody seems to be […]

Tweet If you have a photography, lighting or even business related question or suggestion for an article, please post it here, and I will either give you the the answer as best as I can. Or, I’ll put it in the queue for an article 🙂 Jerry Avenaim