“But how I shoot, my lighting, my choice of camera and lens, that’s all my decision. Blame me if you think I should have retouched and retouched and retouched, but I think these women look beautiful just the way they are.”
A photography portfolio is not simply a collection of a photographer’s best work, it’s also a presentation engineered to tell a story that has a beginning, middle, and end.
During this interview I surprised myself, realizing what I could have witnessed firsthand during my years in photography world. This decade has seen a great evolution in how we create photographs, most notably film vs. digital. Photographers state they are “going back to film” while others sing the praises of digital and what can be done in post production. At times I feel like I am straddling the 38th parallel in this debate because I am, and always will be, a double agent.
As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009.
1.) Fellowship in [...]
By Jerry Avenaim
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Posted in Fashion photographers and assignments, Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows
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Also tagged advertising photography, editorial photography, fashion lighting, modeling photography, photographic tips, photography assignment, photography workshop, private photography instruction
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“Andy Adams, of Flak Photo, and Miki Johnson, of LiveBooks blog RESOLVE, have partnered up to organize a huge communal blog discussion on the future of Photo Books! You can read all about here and view contributing Photo Blog posts and find out how to add your own.
What do I think Photo Books will look [...]
In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation. In images I have seen by others, there is often [...]
Whether you want to get inspired to take photos or learn about the history of the field, there are loads of lectures out there that can let you sit back, watch, and expand your photography knowledge. Here are 50 such lectures that will help you learn about photography basics, famous photographers, photojournalism and much more to get your creative juices flowing and help you hone your craft. [...]
Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother. I asked each attendee [...]
By Jerry Avenaim
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Posted in Fashion photographers and assignments, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Workshops and Private Instruction
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Also tagged advertising photography, beauty photography, fashion lighting, modeling photography, photographic tips, photography workshop, portrait lighting
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Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim?
Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of photography, [...]
By Jerry Avenaim
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Posted in Fashion photographers and assignments, Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows
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Also tagged advertising photography, assignment photography, fashion lighting, Kimora Lee Simmons, Life in the Fab Lane, photographic tips, photography assignment, photography workshop, portrait lighting, private instruction, private photography instruction, television show
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Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]
