Tag Archives: fashion lighting

Dec
29
2009

My top 5 Photography Articles of 2009

As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009.
1.) Fellowship in [...]

By Jerry Avenaim | Posted in Fashion photographers and assignments, Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows | Also tagged , , , , , , , | Comments (1)
Dec
10
2009

Photography Lighting – White on White

In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation.  In images I have seen by others, there is often [...]

By Jerry Avenaim | Posted in Fashion photographers and assignments, Photography Lighting Techniques, Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction | Also tagged , , , , , | Comments (11)
Nov
19
2009

Fellowship in Photography

Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother.  I asked each attendee [...]

By Jerry Avenaim | Posted in Fashion photographers and assignments, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Workshops and Private Instruction | Also tagged , , , , , , | Comments (39)
Nov
12
2009

Fashion Photography Workshop on Life in the Fab Lane

Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim?
Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of photography, [...]

By Jerry Avenaim | Posted in Fashion photographers and assignments, Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows | Also tagged , , , , , , , , , , , | Comments (4)
Nov
10
2009

Fashion Photography Workshops

Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]

By Jerry Avenaim | Posted in Photography Lighting Techniques, Photography Tips and Tricks, Photography Workshops and Private Instruction, Uncategorized | Also tagged , , , , , | Comments (8)
Nov
02
2009

Photo Plus Expo Wrap Up

The BuzzThe big buzz was about digital video on DSLRs, and editing that video. I saw a number of vendors selling different mounts and stedicam-like brackets for getting smooth hand-held HD video from DSLRs, and everybody was talking video (which is weird for a photo tradeshow). Lightroom 3 was getting some buzz, but since Adobe [...]

By Jerry Avenaim | Posted in Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction | Also tagged , , , , , | Comments (2)
Oct
10
2009

Fashion Photographer on Germany’s Next Top Model

What a great summer it has been. I wish I could have been more proactive in my writing but that has been quite the challenge with all the assignments and television shows I’ve been doing this year. I will do my best to follow this up with all the goings on since my last entry. [...]

By Jerry Avenaim | Posted in Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Talk and Discussion, Photography Workshops and Private Instruction, Television Shows, The Models Corner | Also tagged , , , , , , , , , , , , , , | Comments (7)
Dec
23
2008

Glamour Lighting on Location

Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments.
I apologize to my readers for not having a chance to write at all [...]

By Jerry Avenaim | Posted in Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction | Also tagged , , , , , , | Comments (1)
Nov
29
2008

Simple Lighting Solution

Here is a simple lighting solution when you’re faced with shooting a fashion photograph or a beauty shot using only natural light – at high noon!
This image could have been difficult, but I made it as simple as it gets. It used to be when shooting catalog, editorial, or just about anything using sunlight, I [...]

By Jerry Avenaim | Posted in Photography Lighting Techniques, Photography Tips and Tricks, Photography Workshops and Private Instruction, The Models Corner | Also tagged , , , , , , | Comments (6)
Nov
14
2008

Understanding Professional Modeling and Getting Started.

Fashion models in the past had to be about 5′ 9″ and a certain dress size. Men were always 6 foot and a 40 regular. And of course you had to be beautiful.
The reason for the standard height and size was that fashion designers made dress and suit samples in one size and it was [...]

By Jerry Avenaim | Posted in Photography Talk and Discussion, The Models Corner | Also tagged , , , , , , , , | Comments (4)
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