My top 5 Photography Articles of 2009

Tweet As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009. 1.) […]

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Photography Lighting – White on White

Tweet In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation.  In images I have seen by others, there is […]

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Fellowship in Photography

Tweet Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother.  I asked each attendee […]

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Fashion Photography Workshop on Life in the Fab Lane

Tweet Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types […]

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Fashion Photography Workshops

Tweet Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students […]

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Photo Plus Expo Wrap Up

Tweet The BuzzThe big buzz was about digital video on DSLRs, and editing that video. I saw a number of vendors selling different mounts and stedicam-like brackets for getting smooth hand-held HD video from DSLRs, and everybody was talking video (which is weird for a photo tradeshow). Lightroom 3 was getting some buzz, but since […]

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Fashion Photographer on Germany’s Next Top Model

Tweet What a great summer it has been. I wish I could have been more proactive in my writing but that has been quite the challenge with all the assignments and television shows I’ve been doing this year. I will do my best to follow this up with all the goings on since my last […]

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Glamour Lighting on Location

Tweet Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write […]

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Simple Lighting Solution

Tweet Here is a simple lighting solution when you’re faced with shooting a fashion photograph or a beauty shot using only natural light – at high noon! This image could have been difficult, but I made it as simple as it gets. It used to be when shooting catalog, editorial, or just about anything using […]

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Understanding Professional Modeling and Getting Started.

Tweet Fashion models in the past had to be about 5′ 9″ and a certain dress size. Men were always 6 foot and a 40 regular. And of course you had to be beautiful. The reason for the standard height and size was that fashion designers made dress and suit samples in one size and […]

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