As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009. 1.) Fellowship [...]
In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation. In images I have seen by others, there is often [...]
Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother. I asked each attendee to [...]
Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of [...]
Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]
The BuzzThe big buzz was about digital video on DSLRs, and editing that video. I saw a number of vendors selling different mounts and stedicam-like brackets for getting smooth hand-held HD video from DSLRs, and everybody was talking video (which is weird for a photo tradeshow). Lightroom 3 was getting some buzz, but since Adobe [...]
Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write at [...]
Here is a simple lighting solution when you’re faced with shooting a fashion photograph or a beauty shot using only natural light – at high noon! This image could have been difficult, but I made it as simple as it gets. It used to be when shooting catalog, editorial, or just about anything using sunlight, [...]
Fashion models in the past had to be about 5′ 9″ and a certain dress size. Men were always 6 foot and a 40 regular. And of course you had to be beautiful. The reason for the standard height and size was that fashion designers made dress and suit samples in one size and it [...]
