Fashion Photography is a Platform to Market New Products

Tweet One of the most popular aesthetical professional practices is photography. While photography can basically be of several types, one of the forms that has gained tremendous popularity over the years is fashion photography. It is one form of photographic art that has a long and rich history. It has made its contributions in deciding […]

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Film Dayze

Tweet Yes I know, I haven’t written a blog post in a long time. The good thing about that is I have been so busy shooting fashion and celebrity assignments over the last few years, I haven’t been able to write much. To get the New Year going, here is a little story from when […]

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The Jeff Bridges Experience

Fade In magazine had hired me to create a portrait of Jeff Bridges for their cover, along with images for the feature story in the upcoming issue. And with all the Oscar buzz in the air the pressure was on.

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To Retouch or Not to Retouch

“But how I shoot, my lighting, my choice of camera and lens, that’s all my decision. Blame me if you think I should have retouched and retouched and retouched, but I think these women look beautiful just the way they are.”

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A Photographers Portfolio

A photography portfolio is not simply a collection of a photographer’s best work, it’s also a presentation engineered to tell a story that has a beginning, middle, and end.

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The Importance of Repeatable Photography

I can only imagine what it’s like now — going to Milan or Paris like we did back in the day and knocking on Vogue’s door. Can you imagine Franca Sozzani or Ariela Goggi saying back then, Send me your link and we’ll take a look. -Jeff Berlin

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My top 5 Photography Articles of 2009

Tweet As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009. 1.) […]

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Dynamic Lighting on Location

Tweet As a celebrity photographer you face many challenges. Photographing celebrities on location both indoors and out can prove to be quite an experience. When using flash indoors or out, expose your subject with the aperture and your background with your shutter speed. This will equally balance the mixture of light. Nobody seems to be […]

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Understanding Professional Modeling and Getting Started.

Tweet Fashion models in the past had to be about 5′ 9″ and a certain dress size. Men were always 6 foot and a 40 regular. And of course you had to be beautiful. The reason for the standard height and size was that fashion designers made dress and suit samples in one size and […]

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Do you have a photography question?

Posted by Jerry Avenaim under Your Questions (8 Responds)

Tweet If you have a photography, lighting or even business related question or suggestion for an article, please post it here, and I will either give you the the answer as best as I can. Or, I’ll put it in the queue for an article 🙂 Jerry Avenaim

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