Tweet Yes I know, I haven’t written a blog post in a long time. The good thing about that is I have been so busy shooting fashion and celebrity assignments over the last few years, I haven’t been able to write much. To get the New Year going, here is a little story from when […]

“But how I shoot, my lighting, my choice of camera and lens, that’s all my decision. Blame me if you think I should have retouched and retouched and retouched, but I think these women look beautiful just the way they are.”

I can only imagine what it’s like now — going to Milan or Paris like we did back in the day and knocking on Vogue’s door. Can you imagine Franca Sozzani or Ariela Goggi saying back then, Send me your link and we’ll take a look. -Jeff Berlin

Tweet Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother.  I asked each attendee […]

Tweet What a great summer it has been. I wish I could have been more proactive in my writing but that has been quite the challenge with all the assignments and television shows I’ve been doing this year. I will do my best to follow this up with all the goings on since my last […]

Tweet Fashion photographers have a hard time getting noticed these days. There’s just too damn many out there, even for seasoned veterans it’s a cut throat era. I was asked a question this morning by a young photographer, and since I have not had the time to do any writing (more about why in my […]

Tweet Here are some tips and tricks you can use every day for photographing fashion, beauty and celebrity portraits. Because society views celebrities and supermodels as larger than life subjects, I try and fulfill the viewers ‘perception’ by using a few simple formulas. First, when creating a dynamic portrait I use a long lens. This […]

Tweet I hope you enjoy this 30 minute interview, it went by quickly for us both. There was so much more to talk about 🙂 And by the way, since this interview was televised live the control booth made an error when showing my name as ‘James Avenaim’ for the first third of the show. […]

Tweet Here is a simple lighting solution when you’re faced with shooting a fashion photograph or a beauty shot using only natural light – at high noon! This image could have been difficult, but I made it as simple as it gets. It used to be when shooting catalog, editorial, or just about anything using […]

Tweet Angela Bassett Photographed for Detour Magazine by Jerry Avenaim Celebrity photographers have only a fraction of the time movie directors get to capture the mood or look they’re after. It is the task of the celebrity photographer to artfully bring out the vulnerability and humanity of the stars they are photographing. The tools of […]