As I said in part one of this post, my mother-in-law had some issues when receiving her first digital point and shoot, which was simply how do you maximise the potential of your digital camera? A few simple steps and words of wisdom and like my mother-in-law, you will be well on your way to [...]
With the holiday season upon us everyone is trying to give the perfect gift, and what better then the latest digital camera. For many, each year is ANOTHER digital camera. This one has a larger screen, more megapixels, upgrading to a Digital SLR or a point and shoot that can fit in your pocket, the options are [...]
Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of [...]
Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]
The BuzzThe big buzz was about digital video on DSLRs, and editing that video. I saw a number of vendors selling different mounts and stedicam-like brackets for getting smooth hand-held HD video from DSLRs, and everybody was talking video (which is weird for a photo tradeshow). Lightroom 3 was getting some buzz, but since Adobe [...]
Fashion photographers have a hard time getting noticed these days. There’s just too damn many out there, even for seasoned veterans it’s a cut throat era. I was asked a question this morning by a young photographer, and since I have not had the time to do any writing (more about why in my later [...]
Jerry has devoted over ten years to a personal project titled “Naked Truth,” which showcases the human form in the organic environment of our natural landscape. This beautiful collection of images is shot wholly on film, with nothing retouched, and is slated for completion this year. If you want to be like Jerry, perhaps I [...]
Here are some tips and tricks you can use every day for photographing fashion, beauty and celebrity portraits. Because society views celebrities and supermodels as larger than life subjects, I try and fulfill the viewers ‘perception’ by using a few simple formulas. First, when creating a dynamic portrait I use a long lens. This will [...]
As a fashion photographer, one of the hardest things any photographer will ever have to do is to find his or her own style. In my earlier works I was very influenced by the people I worked for. Patrick Demarchelier for one – I found Peter Lindberg and Richard Avedon had influenced me the most. [...]
Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write at [...]
