As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009. 1.) Fellowship [...]
In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation. In images I have seen by others, there is often [...]
Whether you want to get inspired to take photos or learn about the history of the field, there are loads of lectures out there that can let you sit back, watch, and expand your photography knowledge. Here are 50 such lectures that will help you learn about photography basics, famous photographers, photojournalism and much more to get your creative juices flowing and help you hone your craft. [...]
As I said in part one of this post, my mother-in-law had some issues when receiving her first digital point and shoot, which was simply how do you maximise the potential of your digital camera? A few simple steps and words of wisdom and like my mother-in-law, you will be well on your way to [...]
Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother. I asked each attendee to [...]
Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of [...]
Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]
Here are some tips and tricks you can use every day for photographing fashion, beauty and celebrity portraits. Because society views celebrities and supermodels as larger than life subjects, I try and fulfill the viewers ‘perception’ by using a few simple formulas. First, when creating a dynamic portrait I use a long lens. This will [...]
As a fashion photographer, one of the hardest things any photographer will ever have to do is to find his or her own style. In my earlier works I was very influenced by the people I worked for. Patrick Demarchelier for one – I found Peter Lindberg and Richard Avedon had influenced me the most. [...]
Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write at [...]
