Fade In magazine had hired me to create a portrait of Jeff Bridges for their cover, along with images for the feature story in the upcoming issue. And with all the Oscar buzz in the air the pressure was on.
“But how I shoot, my lighting, my choice of camera and lens, that’s all my decision. Blame me if you think I should have retouched and retouched and retouched, but I think these women look beautiful just the way they are.”
After the last two articles it came down to this – intent. Photography with intent was beautifully illuminated in “The 36 Exposures Challenge.” When I stumbled upon this, I thought, what a great idea!
I can only imagine what it’s like now — going to Milan or Paris like we did back in the day and knocking on Vogue’s door. Can you imagine Franca Sozzani or Ariela Goggi saying back then, Send me your link and we’ll take a look. -Jeff Berlin
During this interview I surprised myself, realizing what I could have witnessed firsthand during my years in photography world. This decade has seen a great evolution in how we create photographs, most notably film vs. digital. Photographers state they are “going back to film” while others sing the praises of digital and what can be done in post production. At times I feel like I am straddling the 38th parallel in this debate because I am, and always will be, a double agent.
As we approach a new year and a new decade, I wanted to take a moment to wish everyone a joyous, healthy and very prosperous future. I look forward to sharing many photography tips, tricks and observations in the new year. In the meantime, here are some of my favorite articles from 2009. 1.) Fellowship [...]
By Jerry Avenaim
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Also posted in Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows
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Tagged advertising photography, editorial photography, fashion lighting, fashion photography, modeling photography, photographic tips, photography assignment, photography workshop, private photography instruction
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Fashion photography is a unique combination of all types of photography. Fashion often includes portrait photography, environmental photography, product photography, macro photography, and sometimes even landscape photography are all included under the required knowledge umbrella to be successful in fashion photography. In order to deliver a successful fashion photography shoot, you’re going to need lenses [...]
In photography, we the photographers are often asked to shoot on a white seamless background (or a cove). One of the most challenging shots in fashion, advertising, and catalog photography is to photograph a subject wearing white clothing on a white cove with perfect separation. In images I have seen by others, there is often [...]
Earlier this year, I was giving a lecture and conducting a live cover photo shoot at Samy’s Camera here in Los Angeles for photographers of all levels. I began the lecture with a statement that was so simple, so earnest, you would expect to hear it from your own mother. I asked each attendee to [...]
By Jerry Avenaim
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Also posted in Fashion photography videos - How to, Photography Lighting Techniques, Photography Talk and Discussion, Photography Workshops and Private Instruction
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Tagged advertising photography, beauty photography, fashion lighting, fashion photography, modeling photography, photographic tips, photography workshop, portrait lighting
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Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types of [...]
By Jerry Avenaim
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Also posted in Fashion photography videos - Behind the scenes, Fashion photography videos - How to, Photography Lighting Techniques, Photography Tips and Tricks, Photography Workshops and Private Instruction, Television Shows
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Tagged advertising photography, assignment photography, fashion lighting, fashion photography, Kimora Lee Simmons, Life in the Fab Lane, photographic tips, photography assignment, photography workshop, portrait lighting, private instruction, private photography instruction, television show
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