Fashion Photographer Jerry Avenaim has been a highly sought out teacher and speaker regularly within the photographic community at events such as Photo Imaging and Design Expo, Photo Marketing Association International (PMA) and Photo Plus Expo in New York since 2002. Jerry has inspired and guided a generation of photographers through his lectures to students at [...]
The BuzzThe big buzz was about digital video on DSLRs, and editing that video. I saw a number of vendors selling different mounts and stedicam-like brackets for getting smooth hand-held HD video from DSLRs, and everybody was talking video (which is weird for a photo tradeshow). Lightroom 3 was getting some buzz, but since Adobe [...]
Polaroid announced at a press conference in Hong Kong earlier this week that it will relaunch its instant cameras and film, with distribution expected in mid 2010. The announcement came largely in response to The Impossible Project, a group of Polaroid enthusiasts in the Netherlands that has been trying to recreate the magic of the [...]
Fashion photographers have a hard time getting noticed these days. There’s just too damn many out there, even for seasoned veterans it’s a cut throat era. I was asked a question this morning by a young photographer, and since I have not had the time to do any writing (more about why in my later [...]
Jerry has devoted over ten years to a personal project titled “Naked Truth,” which showcases the human form in the organic environment of our natural landscape. This beautiful collection of images is shot wholly on film, with nothing retouched, and is slated for completion this year. If you want to be like Jerry, perhaps I [...]
Here are some tips and tricks you can use every day for photographing fashion, beauty and celebrity portraits. Because society views celebrities and supermodels as larger than life subjects, I try and fulfill the viewers ‘perception’ by using a few simple formulas. First, when creating a dynamic portrait I use a long lens. This will [...]
As a fashion photographer, one of the hardest things any photographer will ever have to do is to find his or her own style. In my earlier works I was very influenced by the people I worked for. Patrick Demarchelier for one – I found Peter Lindberg and Richard Avedon had influenced me the most. [...]
I hope you enjoy this 30 minute interview, it went by quickly for us both. There was so much more to talk about And by the way, since this interview was televised live the control booth made an error when showing my name as ‘James Avenaim’ for the first third of the show. Bastards For [...]
Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write at [...]
