Fashion Photography is a Platform to Market New Products

Posted by Avenaim on February 19, 2013 – 3:04 pm
© Jerry Avenaim Photography

© Jerry Avenaim Photography

One of the most popular aesthetical professional practices is photography. While photography can basically be of several types, one of the forms that has gained tremendous popularity over the years is fashion photography. It is one form of photographic art that has a long and rich history. It has made its contributions in deciding what the world will wear down the years. Fashion photography, apparently seems to be all about capturing hot bod models in exotic fashion wears. But, basically there is a shrewd business plan working behind the gloss and sleekness of the art.

Commercial Purpose behind fashion Photography

Human being have always been attracted towards things which are glossy, lustrous and shiny. Thus, when the concept of clicking images of gorgeous women in style wears came into being, it was an instant hit. The designers use fashion photography as a platform to market their latest design. Hence, it is very important that the dress one is promoting is displayed in the right manner through the images. The makeup of the model or the locale of the shot should be chosen in such a manner that it complement the dress rather than outdoing it. These days fashion photograph are not only about the model or about the designer wear. The settings and the themes are also very important in the present scenario. Every season several new lines of designs are launched and to promote these lines fashion photographer are the best mediums.

Fashion Photography for Flaunt Magazine

© Jerry Avenaim Photography

Newer Experiments

From a broader perspective, it can be said that standing at this point of the twenty first century, one cannot limit fashion photography to clothing only. Today accessories related to toilets, kitchen etc are also being promoted through fashion photography these days. Thus any item that can be sold or advertized for is a part of fashion photography.

As a consequence of the expansion in subject matter, the way fashion photography was done has also been expanded. Today there are various styles, modes and ways of capturing a fashion photograph. When one had to promote dresses, the color schemes and patterns had to be highlighted. But today with all the experiments that are being done in this field, fashion photography has become more diversified in nature. One needs to concentrate on the moods, the collections etc depending upon the subject of the photos (it can be a set of furniture or electrical accessories etc).

Still Life fashion

fashion-jeans-photographyStill life fashion is one of the latest additions to the sphere of fashion photography. This is a result of e-commerce techniques and online retail marketing. The photographers click images of object and clothes etc and there is no model present. With the rise in online retail, there is no doubt that this type of photography is becoming all the more popular. They help in attracting more number of potential customers to buy a particular product. Still life fashion is an amalgamation of fashion and object photography. With several types of experiments being conducted in the field of fashion photography, it is quite normal that fashion photography is evolving towards a better tomorrow.

Author’s Bio: Alisa Martin is a freelance writer, professional blogger, and social media enthusiast. Her blog Event Photographer focuses on Fashion Photography bloggers.

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2 Responds so far- Add one»

  1. 1. Cleta Eastland Said:

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  2. 2. Chuck Kovach Said:

    Hello,
    I just started following your blog. You have an amazing talent and its incredibly inspiring Love this post, as it is informative and gives a peek inside the world of fashion photography and the trends it will most definitely be following. Which now inspires me to want to make the jump to view more of Alisa Martin’s work on her blog. Looking forward to viewing more of your work and being inspired to create my own!

    [Reply]

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